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Friday, October 16, 2026
London Winner Collective

The Cadillac F1 team Employs Nasa Strategy to Assemble Squad from Nothing for Australian Grand Prix.

Just over twelve months ago at the Nevada Grand Prix, Cadillac were ultimately given the official approval as Formula One’s newest entry for the 2026 season. Constructing the squad from scratch has entailed a intense operating tempo that the principal, Graeme Lowdon, has equated to the Apollo program. As F1 converges on Las Vegas this race weekend, Cadillac are aware time is getting tight.

The Tight Timeline to Australia

At the last event of the championship to be staged in the US, with just over three months to go before they make their debut for the inaugural time in Melbourne at the first race of 2026, Cadillac have made significant progress but, in what must seem like a sisyphean task, they are cognizant there will never be enough hours in the day.

The chief technical officer, Nick Chester, came aboard the newly formed operation in March 2023 shortly after it was created, when the team were without even an confirmed place. He has been at its center since then and has a wry smile when reflecting on the journey.

“There might be five minutes looking back at what the team has achieved and go: ‘Incredible, how impressive what we have built in a short three-year period,’” he notes. “But then the next minute you think: ‘Well, there is still a significant amount to do.’”

A Unique Task

The CTO enjoyed success at the Renault team in the driver Fernando Alonso's title-winning seasons of 2005/2006 and was in command of technical direction at the new Mercedes Formula E team, but nothing has truly matched the task of launching the all-American Cadillac marque, a works entry sponsored by the corporate entity, General Motors, into Formula One.

“Building an grand prix team from the ground up, when are you ever going to get a chance to do that?” Chester remarks. “It is like nothing else. In an existing team you won't have the chance to alter cultural approach.”

With every day that goes by focus are increasingly concentrated on the impending critical moment in Melbourne and goals are being managed.

“You have to assume that any incoming team joining the grid is likely to start at the back but merely participating will be an achievement in itself,” Lowdon stated earlier this year and while Chester shared this view he believed the team had a statement to make as well.
“The initial objective we aim to demonstrate is that we belong on the grid,” he emphasizes. “So we show up and we function efficiently. We want to show that this is a professional operation executing the right things on the track. When we prove that we are a legitimate team, then we want to show improvement subsequently.”

Driver Lineup and Team Building Push

In August they recruited Checo Pérez and Valtteri as their racers for 2026, a tandem notable for their priceless expertise in competing at the front in two of the sport’s biggest teams, the Red Bull team and Mercedes-AMG, and Valtteri Bottas echoed the sentiment of combative optimism.

“Of course, we have a realistic outlook,” Bottas stated. “We have a huge amount of work to do, and it will likely be most likely a difficult start, because it is F1. But we’re not there to stay at the back. I believe with this structure, with this group, these personnel, there is every reason that we shouldn’t be able to get relatively quickly up to the pace and enjoy some success.”

To realize that ambition staff acquisition has been in top gear, with employees now up to more than 400 and intended to hit the target of six hundred rapidly. Alongside their existing facility at the UK base, the organization are in the midst of building an main base at Fishers in the Indianapolis area and there is the GM works in Charlotte, North Carolina, where they are developing the plant to produce the 2029 engine, set for the 2029 season – until then they will operate with Ferrari engines – and the aerodynamic facility in Cologne. It is a complex organization, different from the movement in F1 for greater centralisation, and has inspired the new cultural approach to which the CTO referred.

NASA Model

“It’s highly modelled on the Apollo program,” said Lowdon shortly before the British GP in the summer. “We’re realistic, we recognize how difficult it is. The timelines, are extremely compressed. Well, it's not a space expedition, but it can seem that way.”

So they have adopted, as opposed to the usual hierarchical system, a flat management structure comparable to that of Nasa’s, where there were a variety of specialist groups all working on various components of the program in a variety of locations.

“In a system where you follow a protocol where someone has a problem and they report it to their supervisor, that manager communicates with a supervisor in another department, it goes back down the chain, it’s super slow,” says Chester. “So we empower people to handle things directly. Avoiding management approval for each action is far more efficient and more rapid.”

The Future

The effectiveness of this flexible approach will be evaluated in the heat of competition in 2026 and there is a significant degree riding on this for Formula One, too. Cadillac have recruited as their reserve driver the 25-year-old Californian Colton Herta

ND
About the author

Nicholas Davis

A creative strategist and writer exploring the intersection of art, technology, and community in London.

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